Sales Conversion + Customer Acquisition for Orange County Home Service Companies
More Booked Jobs.
Less Wasted Demand.
We help home service companies convert more of the calls, leads, estimates, and opportunities they already have into booked jobs — then help them generate more profitable demand.
Built for Orange County home service businesses.
Lost Job Score
62 / 100
- Website / Lead Capture71
- Response42
- Booking78
- Follow-Up39
- Tracking55
Biggest leak: Lead Response
Top 3 priorities
- 1.Set up instant lead response and missed-call recovery.
- 2.Build a repeatable follow-up process for unsold estimates.
- 3.Connect lead sources to booked jobs so you can see what works.
Sample for illustration. Not a customer result.
You don't need more leads.
You need fewer leaks.
You may need more leads. But before we recommend spending more to generate them, we look at what happens to the opportunities you already get — the calls, web leads, and estimates. A contractor can have a demand problem, a conversion problem, or both. Our job is to find which one to fix first.
1,000 visitors × 1% conversion
10 leads
1,000 visitors × 4% conversion
40 leads
Illustrative example. Actual results vary.
Where booked jobs slip away
Every step is a place demand can leak.
A homeowner can drop off at any point between the first click and a booked job. Fixing these can help you get more from the demand you already pay for.
How demand becomes a booked job
- Trafficstep 1leak: visitor leaves
- Websitestep 2leak: no clear next step
- Call / Formstep 3leak: missed call
- Responsestep 4leak: slow response
- Bookingstep 5leak: never booked
- Estimatestep 6leak: estimate goes cold
- Follow-Upstep 7leak: no follow-up
- Booked JobGoal
Illustration only. Not based on any customer's data.
The Booked Job Engine
Convert. Dominate. Acquire.
One system, in the order that protects your budget: fix conversion first, strengthen local visibility, then scale demand.
Convert
Turn existing demand into booked revenue.
- Inbound call handling & missed-call recovery
- Speed-to-lead & web lead response
- Lead intake, qualification & CSR booking
- Booking scripts and call review
- Follow-up on leads and unsold estimates
- Old-lead reactivation & cancellation recovery
- Pipeline, booking-rate & close-rate tracking
Key metrics
Dominate
Become the obvious local choice.
- Google Business Profile
- Local search
- Service relevance
- Honest review requests
- Review response workflows
- Trust signals
- Useful local content
Key metrics
Acquire
Add profitable demand.
- Google Search & local lead campaigns
- Meta Ads on Facebook & Instagram
- Retargeting
- Offer and creative testing
- Service-level campaign segmentation
- Conversion and call tracking
- Campaign landing pages
Key metrics
Start here
Three steps, in order.
- 1
Find the leak
Free Lost Job Audit
See which part of your lead-to-job process deserves attention first.
- 2
Work the opportunity
Free 14-Day Recovery Sprint
For qualified businesses, we'll work a defined pool of existing opportunities with you and measure what happens.
- 3
Fix & scale what matters
The Booked Job Engine
If ongoing help makes sense, we prioritize the highest-impact constraint before adding more demand.
Free diagnostic
Find Your Lost Job Score
Your Free Lost Job Audit includes your Lost Job Score, your biggest visible leaks, and three priorities to fix first. It takes a couple of minutes.
- 1Lead Capture
- 2Response
- 3Booking
- 4Follow-Up
- 5Tracking
One Clear Point of Accountability.
Your strategy, implementation, and reporting stay connected, so you always know what is being worked on, why it matters, and what happens next.
Orange County Home Service Sales & Marketing is built around a simple philosophy: marketing creates the opportunity, sales conversion decides what happens next, and measurement shows where the bottleneck is. We fix what's leaking, measure what matters, then add demand where it pays.
- Clear strategy and execution
- Booked jobs over vanity metrics
- Measurement before guesswork
Common questions
Do you only work with home service businesses?
Home services are our specialty, but not our limit. Our systems are built around Orange County home service businesses, but if you run a local business and need help generating or converting more customers, reach out. If we're a good fit, we'll show you where we can help.
What is the Lost Job Audit?
It is a short diagnostic that looks at how your business captures, responds to, books, follows up with, and tracks leads. You get a Lost Job Score, your biggest visible leaks, and three priorities to fix first.
Do I need to spend more on ads?
Not necessarily. We first look at what happens to the traffic and leads you already have. If additional demand makes sense, we recommend the channel and budget that best fit your business instead of automatically adding more ad spend.
Do you build websites?
Yes, when website conversion is a major constraint. The goal is not simply a prettier site. The goal is a clearer path from visitor to call, booking, or service request.
Do you manage Google and Meta advertising?
Yes. We can manage paid advertising across Google, Facebook, and Instagram, but that doesn't mean every business needs all of them. The right channel depends on your business, your offer, how customers find you, your economics, and what is already working. Our job isn't to sell you more ad platforms. It's to figure out where your next marketing dollar has the best chance of turning into a booked job.
Do you guarantee rankings or revenue?
We don't make blanket guarantees about rankings, revenue, or a fixed number of jobs. Before work begins, we define the scope, the metrics we can measure, and what success should look like.
How much does it cost?
Pricing depends on what your business actually needs. We don't force every company into the same package. We first identify the biggest constraint, then recommend the services most likely to improve booked jobs and customer acquisition. Start with the Free Lost Job Audit so we can understand where the biggest opportunities are before recommending a plan.